Market development overview of China's biscuit industry in 2020

According to the "Research Report on China Biscuit Market Research and Investment Direction (2020 Edition)" issued by Limu Information Consulting, biscuits are made of wheat flour as the main raw material, with (or without adding) sugar, oil and other raw materials. Paste), forming, baking, and other processes to make food with a crisp or crunchy texture. It can be used as a snack food for home leisure or office, and it can also be used as a storage food for travel, sailing, and mountaineering. It is also used by soldiers during the war. Alternative food.

There are a large number of business entities in the biscuit industry in my country, the industry concentration is relatively low, and the market competition is relatively sufficient. There are still many small and micro enterprises in the industry with small production and processing scales, backward technical equipment, and incomplete product standards and quality control systems.

Facing fierce market competition, some biscuit manufacturers have adopted differentiated positioning strategies to compete for market share. Differentiated positioning can deepen the brand's impression in the minds of consumers, and it is more conducive for companies to build brand barriers, so that they can stand out in market competition. In the future, industry participants' control of market demand and new product research and development capabilities will further affect the industry's competitive landscape and market share.

At present, some biscuit manufacturers with brand advantages or regional advantages have formed in China's biscuit industry. Their production mechanization, quality control, new product research and development, sales network, market recognition, etc. have obvious advantages compared with small and micro enterprises. And the Matthew effect is obvious.

As of 2019, the number of biscuit manufacturers above designated size with main business income exceeding 20 million yuan reached 656, and the corresponding main business income reached 131.733 billion yuan. For these superior companies, their products often have a clearer positioning, and their market share in the development of the industry is also increasing.

At present, the research and development of new snack food products mainly has two directions:

(1) As consumers pay more attention to health and nutrition when choosing snack foods, the market space for high-sugar and high-oil products is gradually shrinking, and companies are generally committed to the research and development of snack foods that have both nutrition, health and good taste;

(2) Snack food can not only be used as a meal replacement, but more and more as a holiday gift for giving away, even as a regional specialty or souvenir. Therefore, companies will also start with packaging and product styles, and continue to develop regional Features, new products in line with the festive atmosphere.

Article from "China Industry Competitive Intelligence Network"