Zhu Zhiguo's Dream Pursuing Legend in Food Kingdom

Reconcile Ding Nai, discuss salt plum

On the front wall of Zhu Zhiguo’s office, Mr. Tang Xiantian, vice president and editor-in-chief of the Anhui Academy of Social Sciences, and the editor-in-chief of "Party Member Life", wrote for Zhu Zhiguo-"Reconciling Ding Nai, Business Strategy Salt Plum" couplet, which not only entrusted Mr. Tang to Zhu Zhiguo The ardent hope of Zhu Zhiguo also embodies Zhu Zhiguo's unswerving dream of delicious food.

The cause of dreams

The prosperous Susong Village in the Republic of China-Jiugu Old Street, blue bricks and black tiles, long and dim shops, in the Zhu's pastry workshop, three or five day laborers, one after another with cake hammers, knocked out a wonderful and cheerful march , Spread the famous name of Zhu's pastries to all over the world. Every New Year and New Year's Day, those who go to the fairs, greedy people, and greet relatives will never forget to patronize this small workshop, small cakes, and successfully contact neighbors, relatives and friends, adding to the joy of the holiday table.

It is in this narrow and deep Jiuguling Old Street, in the simple workshops, that the dream of making delicious food has been passed on from generation to generation in the genes of the Zhu family.

Looking for a dream

One day in 1990, at the humble Susong Long-distance Bus Station, a 16 or 7-year-old boy with a thin body and a bulging bag resolutely embarked on a journey of dreaming. With a longing for a better future, Zhu Zhiguo plunged into the prosperous city, thinking that his dream had begun.

The prosperity of the city has not overwhelmed the dreams of the teenager, the sadness of being far away from the homeland and the guest in a foreign country has not consumed the young aspirations. He endures loneliness, loneliness, exhaustion, and yearning; work hard, work hard, study art, study art, and study again Art, improve, improve, and improve. The hard work finally yielded fruitful results. The gourmet snacks made by Zhu Zhiguo himself were finally placed on the shelves of supermarkets in major cities. He was immersed in this happy and pleasant dream.

With the passage of time, happiness gradually faded, and loneliness also followed. He seemed to feel: This delicious food does not belong to him, it belongs to the city, belongs to a foreign country; dreams also belong to a foreign country.

Dream chasing hometown

1995 was destined to be an extraordinary year for the six brothers of the Zhu family. The Susong County State-owned "Kangle Food Factory", which was on the verge of bankruptcy, polished the spark of the Zhu brothers' food dream. The six brothers have dreams and warm up their salaries, giving this bankrupt company a new life. "Anqing Zhushi Food Co., Ltd." was formally established!

Joy, I finally have my own food factory; cheers, because I have my own food. Working ecstatically, in the industry market, the six brothers shuttle all day long. "Running" has become the norm of the brothers' daily behavior. Running between supply, market, customers, and sports cars, everything is fast.

Zhu's dream of delicious food has really begun!

Dreaming

Everything is proceeding in an orderly manner. Everything seems to be orderly. Under everyone's care, "Zhu's Food" is growing healthily.

But vaguely and subconsciously, everyone always feels that there is still a lot of distance from the dream deep in the heart.

The noisy market, the dirty environment, and the delicious food are always so inconsistent; the low factory buildings and small workshops are always stretched and can’t be used; the simple equipment and old craftsmanship are so incompatible with the old workshops. similar. Quality, lack of guarantee; product name, no font size; craft, no improvement. Dreams appear to be fragmented in the reality of "recreation".

2006 is a year of innovation and innovation, and it is destined to be a blockbuster. The Zhu Brothers analyzed the production by families, and "Zhu's Food" was divided into four. With his lofty ambitions and unique vision, Zhu Zhiguo settled in Anhui Susong Economic Development Zone, Anhui Province, and established "Anhui Meidai Food Co., Ltd.". The environment is new, the plant is new, the equipment is new, and everything is new. A vigorous helm and his brand-new career are like a phoenix waiting to fly.

Dream flying

Dreams are not dreams. Once dreams become the driving force for progress, the pace of progress cannot be stopped.

Zhu Zhiguo's dream of delicious food in "Mei Dai" is like a kite flying, relying on the wind of the dream, it is constantly climbing. All pursuits are full of joy; all successes are bathed in the glory of dreams.

One production line has changed to two, with three series of crispness, toughness and soda, and more than 150 varieties, which are sold well in major markets. The series of mille-layer crisp products are even more outstanding and unique in the country.

In just a few years, Meidai has grown rapidly and became "Anqing Famous Brand", "Anhui Famous Brand", "Anqing Famous Brand", "Anhui Famous Brand", "Anhui Leading Agricultural Industrialization Enterprise", and "Anhui Green Factory" ", "China's Top 100 Light Industry Special Capability Enterprises", "China's Top Ten Bakery Confectionery (biscuits) Enterprises", and "2016 Excellent Cake Shops in China's Baking Industry".

Succeeded! All kinds of beautiful auras are shining on Zhu Zhiguo. It seems that the dream has been realized, but Zhu Zhiguo has not experienced the joy of success. It seems that there is still a lot of distance between reality and dream. Looking at the stars, he constantly tortured himself: I Where is your dream? No one knows, maybe, not even he himself.

Nirvana rebirth

Dreams are the wings of a butterfly. As long as the dream is not realized one day, it will inflame the beautiful wings and dance lightly. It firmly believes that as long as it keeps fanning, there will always be an amazing rise.

All the auras of Meidai are destined not to be Zhu Zhiguo's dream. Where is the dream? This persevering and persistent dream chaser, in 2017, began his dream journey again:

Japan is a country that loves food. The exquisite craftsmanship of Japanese snack food always makes people talk about it. A bold and novel idea flashes in Zhu Zhiguo's mind-travel across oceans, Japan seeks dreams.

This is not just an idea. To fly over the ocean with the soft wings of a butterfly requires more than perseverance.

Obstacles, we must constantly overcome obstacles, language, culture, region...all unfamiliar, have become obstacles; to overcome, only constantly overcome, hard work, only continuous hard work.

Confused, everything that once seemed clear, now seems to be vague and vague; combing, combing, screening, and screening, everything seems to become clear again.

Looking, the real hard thing is to look. The appointment is not necessarily what I want to see. What I want to see seems to be out of reach. The opposite of my dream seems to have never existed. Pain, disappointment, and even despair are like being in the vast ocean, never seeing the end of hope.

However, the God of Destiny always seems to care for you on the edge of despair, so that you can truly realize that hard work will always be rewarded, and make you believe that opportunities always belong to those who are prepared. The bitter pursuit finally has a sweet reward: successful cooperation with Japanese friends.

August 2018 was the day when Zhu Zhiguo's ideals took off. The Sino-Japanese joint venture Matsutaya Foods (Anhui) Co., Ltd., based on Meidai as its parent, was officially listed. After Meidai's Nirvana, it was finally reborn.

This is a brand-new beginning, this is a new life. In this new life body, there is a history of nearly a hundred years of Zhu's food. The excellent traditional craftsmanship of China and the advanced craftsmanship of Japan and high-quality imported raw materials are perfectly combined here. , His unique and outstanding qualities have destined him to be extraordinary since the day he was born. In less than a year, it has risen rapidly, becoming the leader of China's high-end biscuit market, and "Excellent Enterprise in Bakery and Sugar Products Industry in the 40th Anniversary of China's Reform and Opening-up".

Zhu Zhiguo smiled, sweetly. The journey of the dream has really begun, but where is the other side of the dream? he does not know. He only knows that there is no best, only better food in the world. The highest realm of "harmonizing Ding Nai, discussing salt plums" is his highest dream. No matter how far away it is, he will pursue it resolutely and pursue...